JARRITOS

JARRITOS BRANDING


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REFRESHING AN ICON

BRANDING

How do you refresh an iconic and cherished brand while still retaining the charm and whimsicalness that makes it unique?
Simple. We chose to focus on highlighting Jarritos’ legendary glass bottle and from there all inspiration sprang.
By simply highlighting the product, we were able to deliver a contemporary mid-mod style that speaks to
the hardcore Jarritos audience as well as new tasters.

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