Fleeing a civil-war-torn country in Central America brought Walter, WALO’s Co-Founder & Executive Creative Director, to Dallas, Texas. Enamored with life in the U.S., he became a sponge for all cultures. Speaking Spanish at home and English in school with friends that were Latino, American, African-American, and Asian allowed him to develop a unique perspective on life. This perspective has molded his work and keeps it evolving.

Over the last 20 years, Walter has built brands like Fruit of the Loom, NBC Universal (Comcast + Xfinity), Miller Lite, Samsung, Jarritos and 7-Eleven. He and Lalo Durán opened the doors to their own agency, WALO, in 2014 and in 2015 WALO became the AOR for Jarritos.

Previous agencies include The Richards Group, Dieste, Gallegos United,
and Lopez Negrete Communications.